85. Change the game

Big businesses will always have more money,

Mainstream movie companies will always have better gear,

Kim Kardashian will always have more followers,

The solution?

Don’t play the same game.

Be relational in your business to create a connection with customers that creates loyalty.

Tell a story with your independent film that is so different that doesn’t need to hide behind fancy cinematography.

Post authentic and honest content that enables a following that couldn’t be created with simple selfies.

If you can’t win the same game, change it.